OkCupid desires singles to know that its users are DTF, yet not into the real method you may think.
The app that is dating unveiling its first-ever advertising push this week with a slew of out-of-home posters and electronic articles giving brand new meaning towards the acronym. Instead of вЂњdown to fuck,вЂќ OkCupid is replacing the F with clever – and much more family-friendly – terms like вЂњfifty-five-hour binge,вЂќ вЂњfilter out the far rightвЂќ and вЂњforget our luggage.вЂќ
Launching in Portland, nyc and Austin, the campaign is a component of OkCupidвЂ™s effort to put the application as you which will help you will find a relationship, not only a hookup.
вЂњWhat OkCupid has been doing is basically slim to the proven fact that youвЂ™re a lot more than a photo,вЂќ said chief that is okCupid officer Melissa Hobley. вЂњWeвЂ™ve invested a significant period of time and cash to really make the item actually mirror that.вЂќ
Throughout the year that is past OkCupid has made lots of modifications towards the application to assist it better mirror its вЂњmore substance than selfieвЂќ mantra.
final thirty days, it rolled down an element called Discovery that lets users seek out individuals via provided passions and passions.
The brand name additionally recently announced that users will undoubtedly be asked to utilize real names rather than goofy usernames like DaddyzPrincess29 within their profiles, a move that received backlash that is swift users whom like the privacy that OkCupid offers. The application quickly taken care of immediately critique by saying that users donвЂ™t have to make use of their вЂњreal/legalвЂќ title inside their pages, but canвЂ™t usage numbers or symbols either.
Once the 13-year-old relationship platform is designed to modernize it self to better compete with all the loves of Tinder and Bumble, Hobley stated releasing the campaign from the beginning of January is sensible since here tends to be always a вЂњreally big uptake in dating app behaviorвЂќ within the brand new 12 months.