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Research study: European app that is dating turns to Leanplum for A/B evaluating

Research study: European app that is dating turns to Leanplum for A/B evaluating

Lovoo, the number 1 relationship software across Germany, Austria and Switzerland, happens to be expanding greatly since its acquisition by The Meet Group in 2017. Even though Meet Group is dependent from the US, Lovoo’s core markets live in European countries, with users getting together with the application in 10 various languages. The Meet Group includes a monthly active user (MUA) count of 15m, with Lovoo being the greatest factor to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. For this, Lovoo looked to Leanplum, a mobile engagement platform, to conduct more A/B testing for advertising techniques including push notifications, in-app notifications, and email promotions.

Lovoo differentiates from popular US dating apps in a couple of methods because it generally does not simply incorporate a ‘Match’ feature.